Wednesday, August 22, 2012

Are we prepared to reach the 'globals'?


In the last few years, pundits have come to recognize a sub-category of young 20- and early 30-somethings called the "globals" generation. These young Americans have developed some characteristics that are relatively new to American culture and society.

If Southern Baptists hope to impact this group of young adults, we should know something about them.

According to pollster John Zogby in his work, "The Way We'll Be: The Zogby Report on the Transformation of the American Dream" (2008), and Sam Sander's report, "'Globals' Generation Focuses on Experience" (2012), "globals" share a number of common attributes. Read more

Read also: 'Globals' generation focuses on experience

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